The Local Helpers

Converting a User Base into a Customer Powerhouse

• Client: The Local Helpers, Service-Based Platform

• Services Provided: Lead Generation, PPC, Conversion Rate Optimization (CRO)

The Challenge: The Local Helpers had a platform with a 4,000-strong user base, but they struggled with conversion. Users were signing up but not booking services, and the lead quality was poor. They needed a strategy to not only get more leads but to convert their existing audience into paying customers.

Our Solution: We implemented a targeted lead generation and nurturing campaign. Using strategic Google and Meta Ads, we drove high-intent traffic to dedicated landing pages designed for conversion. Simultaneously, we launched an email marketing and retargeting campaign aimed at their existing 4,000 users, showcasing unique value propositions and time-sensitive offers to encourage them to make their first booking.

The Results:

• Achieved a 15x increase in high-quality, sales-ready leads in under six months.

• Successfully converted 70% of their existing 4,000-person user base into active, paying customers.

• Dramatically lowered their customer acquisition cost by reactivating their dormant user list.

“We had the users, but Rock n Rasp Tech gave us the strategy to turn them into customers. A 15x rise in quality leads and converting 70% of our existing base was beyond our expectations. Their lead generation expertise is unmatched.”